Why this now? Being the 10th Man

This is my first post, so allow me to share some of the thinking that got me to this point. A while back I did some reading about a concept that is prevalent in jewish culture – the 10th man (or woman) principle . This principle comes from the Yom Kippur War and more than the better known devils advocate it’s designed to institutionalise contrarian thinking.

Having been part of the innovation management community for many years now, this mindset immediately resonated with me, as I have come to realise that we are at war – facing  a powerful adversary that seeks to limit our conversations around innovation and new ways of working into one dimension only: technology.

To me a certain “luddite” approach to “software eating the world” is a much needed alternative voice that seeks to balance current innovation narratives and experiments with a more holistic view of innovation – one that is driven by people, enabled by technology and activated by new business models. This approach is neatly captured by the three core dimensions of design thinking: Desirability, Feasibility and Viability – which provide the foundation for our operating model.

LeftFieldLab is an alternative “sandbox” environment that links up DesignThinking with other emerging leadership disciplines to drive a people-centric innovation agenda.

We invite you to join us on this journey.

I have put together this basic site to outline the value proposition - more content will follow.