One of the most important ways we make sense of the world around us and share knowledge with others is through telling stories.

With the steady proliferation of social media channels we are confronted with massive noise, distraction and superficial oversharing – also limiting our ability to listen deeply to one another.

In this first phase of our innovation journey we redevelop our deep listening skills in order to tap into current and emerging narratives to find your organisations place in the future marketplace.


To learn through listening, practice it naively and actively. Naively means that you listen openly, ready to learn something, as opposed to listening defensively, ready to rebut. Listening actively means you acknowledge what you heard and act accordingly.
— Betsy Sanders, Nordstrom
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TOOL selection

  • Expert Panels
  • Learning Journeys
  • "fly on the wall" participant observations
  • deep interviews
  • ethnographic fieldwork immersions
  • co-creation workshops
Of all the skills of leadership, listening is the most valuable — and one of the least understood. Most captains of industry listen only sometimes, and they remain ordinary leaders. But a few, the great ones, never stop listening. That’s how they get word before anyone else of unseen problems and opportunities.
— Peter Nulty, Fortune Magazine